Creative Capitalism

Bill Gates presents his ideas on creative capitalism (follow link with title). Large companies with a diverse and extensive repertoire of resources can look to reach out to the poorest people across the world. Breakthroughs in banking, medicine, energy and nutrition developed by these companies can help to reduce impoverishment faster than government agencies. By having a ranking systems for individual companies detailing their level of philanthropy, young innovative thinkers that seek change will be drawn to these organizations, resulting in productive advances that can be utilized by those countries limited in resources. As the level of awareness for these companies rises, consumer support will also increase, thereby bringing the living status to an advanced level never seen before.

Seems Plausible? I dig the idealism as well. Not too sure I understand the philanthropic ranking system? Would assume people are going to be drawn to cheapest cost over the philanthropic ideals of some large corporation any given coupon day of the week.